Posted on Aug 13

Understanding Creativity

It is important to start with a clear definition of what we mean by creativity, as there are two completely different types. The first is technical creativity, where people create new theories, technologies or ideas. The second is artistic creativity, which is more born of skill, technique and self-expression. 

Meaning of Creativity

Creativity is the ability to think about a task or a problem in a new or different way, or the ability to use the imagination to generate new ideas. Creativity enables you to solve complex problems or find interesting ways to approach tasks. If you are creative, you look at things from a unique perspective. You can find patterns and make connections to find opportunities. There is some risk involved with being creative, but you can show you are self-motivated to try things that have not been done before.

Creativity is a valuable workplace skill because it can be a useful tool for developing new ideas, increasing efficiency and devising solutions to complex problems. While you may have natural creativity skills in certain forms, it is a skill that can be learned and developed over time.

Benefits of Creative Thinking in the Workplace 

There are several benefits of developing and encouraging creative thinking within the workplace that improve both the company and you as an employee. These benefits include:

•Increased employee attraction and retention
•Improved teamwork and collaboration
•Enhanced productivity and problem-solving

Examples of Creativity Skills 


There are several kinds of creative skills that you can practice to become more creative in the workplace. Used in combination, they can be effective in helping you think differently about a problem or a task. They include:

Making connections

When you are creative, you find connections between different ideas and use those connections to solve problems. Often these connections happen when you aren’t actively thinking about the problem or task. Something you read or something someone says connects with the problem and you see it in a new way. Being in a different environment or experiencing something for the first time can also create connections that help you view tasks differently.

Asking questions

Being creative sometimes allows you to challenge accepted or conventional wisdom. You may wonder why you do a task a certain way, or why you have to follow specific procedures. There may be times when the reason is no longer relevant, but everyone is used to doing it that way. This allows you to look for better ways to do that task or revise the procedures to make them more relevant.

Making observations

You can discover fresh ways of doing things by observing the world around you. Watching how people work can inspire you to think of ways to help them be more efficient. The way someone approaches a task might give you ideas of how to help someone else who performs a similar task. Paying close attention to how people use products or services can help you see how well they function, and then you can devise ways to improve them.

Networking

When we are creative, we can usually enjoy a diverse company and network with people who are unlike themselves. Being around people from different backgrounds can expose you to new ideas and inspire creative thinking. Talking and working with people who view the world differently can help you gain new perspectives when approaching your work.


Experimenting

Bringing out your creativity may help you experiment. No matter how unusual an idea might be, a creative person is willing to test it and see if it works. They see failure as an opportunity to learn and improve. To develop this skill, keep working on a problem, adjusting and rethinking your ideas until you find a solution.

Key Jobs that Require Creativity Skills

There are jobs that specifically highlight the skills of creative individuals such as:

Video game designer 

Public relations manager 

Digital marketer 

Research scientist

Web and technology development


A creative mind is not exclusive to artistic professions. Creativity is in all our minds. The creative thinking process kicks in once we are willing to change our perspective. And fire up our brain activity.



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